IF I HAD TO share and/or provide healthcare support to and for Men, where would I really want to go to address a mass media crowd of men, that isn’t a doctors office or hospital setting?…. ANSWER: Their favorite watering holes!!!!
Hence the birth of a Microbrewed Healthcare approach, where a pint of your favorite IPA is serviced as your Social Lubricant for Patient-Centered Care.
The Experience begins with – Your Bartender “Doc” who very well may be your medical therapist -> seeing to your care and servicing what “AIL’s” you!!! Which is a novel approach, since your local bartender becomes the go-to person when discussing what is troubling you.
Success Criteria is measured by the message of Quality Of Life health awareness and less about drinking beer; Also by the number of men who attend our events and follow up with scheduled routine doctor visits. Our empirical data is gathered through the website of registered participants.
I intend to create a safe haven where men can turn to, to get an experience like a CHEERS, but it is health care, for Men in Taproom No. 307.